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about


User-Centered Design is my passion, and through Design I take a holistic approach to communicating ideas that sell products.

I am a problem solver with a love to continually create, learn, teach, mentor, and experience the many intricate facets of human behavior within today’s business and technologies. By observing, analyzing, and documenting human adaptability to computers, I create better user experiences that elicit excitement and lots of happy smiles. I design emotion : )

I have worked as a UX/UI Designer/UX Architect/ UX Lead for companies such as: IBM, JPMorgan Chase, Dell/TD Ameritrade, and Siemens Healthcare, among others.

I am also a Creative Director and an award-winning Interactive Art Director/Designer, with clients including: McGraw-Hill/ Business Week magazine, Time, Inc. — Time, Life, Fortune, Sports Illustrated, Money, People, and Entertainment Weekly magazines, Reader’s Digest Children’s Publishing, Scholastic, and Marshall Cavendish Benchmark Books.

In order to understand the process of human-computer interaction (HCI) we need to observe how humans interact with the world through technology. Based on the Russian theory of psychology, called Activity Theory (AT) we now understand and are able to evaluate human behavior, needs, desires, goals, and mental models.

User Experience phases and processes I use, include:

User Experience Design Research

“We research to understand the world. We design to change the world.” – Ashley Karr

Qualitative versus quantitative insights
Stakeholder/SME interviews
Competitive analysis
Ethnography
Surveys
Focus groups
Questionnaires
User contextual interviews
In situ observing
User analysis
Analyze cognitive psychology human behavioral patterns
Gather, analyze, record, and validate requirements based on user goals, business needs, technology constraints
Card sorting/Information Architecture
Scenarios/story telling
Empathy/Ideation
Persona creation
Customer journeys/mind sets
Mental models
Usability testing/heuristic evaluation
Wireframes/prototypes/comps
Contextual design
User Interface/Interaction design
Working within Agile environments

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honors


2008 — The American Graphic Design Award

2007 — The 2007 Silver International Horizon Interactive Award,
3 Big “W” Advertising Club of Westchester Awards,
Gold, Silver and Bronze in Web, and Multimedia Design categories

2006 — 4 Big “W” Advertising Club of Westchester Awards,
Gold, Silver and Bronze in Print, Web, and Multimedia Design categories

2005 — 3 Big “W” Advertising Club of Westchester Awards,
Gold and Silver in Print, Web, and Multimedia Design categories

2004 — 3 Big “W” Advertising Club of Westchester Awards,
Gold and Silver in Web, and Multimedia Design categories

2003 — 4 Big “W” Advertising Club of Westchester Awards,
Gold, Silver and Bronze in Print, Web, and Multimedia Design categories

2002 — 5 Big “W” Advertising Club of Westchester Awards,
Gold, Silver, and Bronze in Web, and Multimedia Design categories

2002 — The Golden Web Award

2001 — 3 Big “W” Advertising Club of Westchester Awards,
Gold, Silver and Bronze in Print, Web, and Multimedia Design categories

2001 — The Web Master Award for excellence in Graphic/Web Design Unique Content

2000 — The World Web Award

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clients & projects


  • IBM Watson
  • IBM DNA
  • Dell Emc/TD Ameritrade
  • JPMorgan Chase
  • Bank of America/ Merryll Lynch
  • US Bank
  • Siemens Healthcare
  • Pod 1
  • Time, Inc.
  • MCM Consultants
  • Niche Media
  • Sayegh Law
  • Class in a Glass
  • Reader’s Digest Children’s Books
  • Sesame Street/Sony Wonder
  • Boys and Girls Club of Northern Westchester
  • Gardner Weiss & Rosenblum LLP
  • Nine West
  • InnerAsia Trading Company
  • Scholastic
  • Marshall Cavendish Books
  • Effron, Inc.
  • Business Week
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contact


Please use the form to send me a message or join my mailing list.

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