UX/UI Design
PROJECT OVERVIEW
Many busy professionals are in need of a voice chatbot that would list a menu of healthy and simple recipes that could be done quickly, and with minimum ingredients.
Chef Anette is a recipe mobile app designed to give personal dietary options to people with busy lifestyles.
PROJECT GOALS/OBJECTIVE
- Provide recipes for breakfast, lunch, dinner, snacks.
- Allow the user to choose their preferred meal.
- Provide an adequate number of meal choices for the user to get value from the app.
- Use the recipe while cooking.
MY PROCESS
Discovery
The problem space
- Gather Requirements
- Competitive Analysis
- Understand the user
- The problem space
- -Define/refine the problem
- -Envision the solution
- -Prioritize and plan
Design
Ideation
- Design thinking
- Architecture (IA)
- Wireframes
- Protototypes
- User interface (UI)
- Visual design
- Usability testing
Delivery
Handoff to Dev
- Deliver the finals
- Test
UX/UI Design Lead, Discovery,
Research, Strategy
My Role
Work with all cross functional teams
The Team
Figma, FigJam
Tools
12 weeks
Timeline
TARGET AUDIENCE
Anyone who wants to make a quick meal that would be healthy and simple to cook in 30 minutes or less.
SCOPE OF WORK (SOW)
Create an AI generated ChatGPT recipe app that is easy to use, and offers a Voice User Interface.
REQUIREMENTS
user/business/design/tech
User requirements:
who is this product for, and what are their goals? (Who is our main audience?)
The target audience is busy people of all ages and walks who need personal assistance to cook simple and healthy meals, based on AI generated recipes.
Business Requirements:
stakeholders/SMEs
Executive summary
Building a stand-alone voice-based personal assistant app with the use of AI/ML.
Starting with the UX discovery phase, and continuig with design thinking sessions, journey mapping, wireframing/ prototyping, delivering a proof of concept for the MVP.
Risk/opportunities
Many competitive apps in the market, doing similar things. Room for a smaller “boutiqy-nishe” market.
Design requirements:
the look and feel
Create an app user interface that will be easy to use, have a clean, uncluttered look and feel, using the best UX/UI practices.
Technology requirements:
strengths/constraints
Using latest technology advancements in Artificial Intelligence and Machine Learning, to deliver the best user experience.
EXPLORING THE PROBLEM SPACE
WHAT
An Open AI GPT recipe mobile app.
WHERE
Home/work/store, outdoors, in transit.
WHY
To search for recipes, and cook simple ones in less time.
WHEN
Anytime during the day or night.
HOW
Quick and easy recipes. Also voice communication and UI.
Possible problems
- Many people have busy lifestyles, and little time for cooking.
- Most digital recipe apps or web sites have complicated recipes that could take too long to cook.
- The apps are difficult to use, especially for no-tech users
- It feels like a cumbersome experience when they have to read the recipe first, and then cook.
Potential Solutions
- People prefer to use quick and easy recipes to cook, in the interest of time.
- Digital recipes should be easy to follow and allow for play and pause features, also for archiving for the future.
- Form and Function should harmoniously work together. Design and implement for the lowest common denominator.
- What if we design an app that, aside from generating quick and easy AI recipes, it also allows for Voice and UI features?
Problem Statement
How might we design a digital recipe app that would allow people to discover and experience a total new way of interacting with their devices, while they cook their meals, because cooking should be simple.
We will know this to be true when we see many people struggling to use cumbersome, poorly functional existing digital recipe apps.
Takeaways
Through Empathy we will discover the real user needs and goals, their motivations, as well as their mental models and frustrations.
Exploring the POV will allow us to establish our solutions.
MARKET RESEARCH
“Recipe Apps Market size was valued at USD 342.10 Million in 2020 and is projected to reach USD 1,098.22 Million by 2028, growing at a CAGR of 13.24% from 2021 to 2028. A major factor contributing to the growth of the market is Proposing the Interest in Cooking Among the Users.” — https://www.verifiedmarketresearch.com/product/recipe-apps-market/
COMPETITIVE ANALYSIS
AI Recipe Genius
CookBook
Chef GPT
Wisk
There are many AI generated recipe apps out there. What makes them distinctive from each other? Most if not all generate recipes for quick and easy meals, they use Artificial Intelligence, and they’re targeted to non-professional cooks and chefs. Some of these apps are smarter than others, by offering additional features, like saving and sharing the recipes, using different devises, and organizing/selecting the recipes you like.
AI Recipe Genius:
Discover the magic of cooking.
1. AI Recipe Genius: Overview
Bringing a smile to your face and delicious meals to your table, AI Recipe Genius is ready to revolutionize your cooking experience. Say goodbye to mealtime stress and hello to instant recipes to cook. With its advanced technology, your AI chef will take your culinary skills to the next level.
AI Recipe Genius is an AI-generated recipe app that utilizes machine learning algorithms to provide personalized recipe recommendations to users. It aims to help users discover new recipes that align with their preferences and dietary restrictions.
Features:
- Personalized recipe recommendations based on user preferences and dietary restrictions.
- Step-by-step instructions for each recipe.
- Ingredient measurements for accurate cooking.
- Meal planning and grocery list generation.
Pros:
- Utilizes AI algorithms for personalized recipe recommendations.
- Offers step-by-step instructions and ingredient measurements.
- Provides features like meal planning and grocery list generation.
- Offers a user-friendly and intuitive cooking experience.
Cons:
- Recipe database may be smaller compared to more established apps.
- Limited focus on specific dietary needs or preferences.
- User interface and design may not be as visually appealing as some other apps.
PERSONAS
Proto Persona
The student/
part time worker
Giselle
Student
25, Female
Los Angeles, CA
Single, has
boyfriend
NEEDS & GOALS
- Gisell is a full-time college student; She also works part time some evenings.
- When she gets home at night, she wants to have a home-cooked dinner she can prepare for herself in less time.
MOTIVATIONS
- Eat healthy foods that don't take a long time to cook.
- Have a simple and healthy nutritional balance.
- Eat light meals at night, before going to sleep.
"I wish there was an app out there where I can get quick-and-easy recipes to follow for cooking."
FRUSTRATIONS
- Not eating healthy may cause fatigue, non nourishment, even illness
- Not enough time to dedicate on cooking elaborate meals.
- Most recipe apps take about an hour to study and follow. Many of them are not even health conscious.
SPEAKING STYLE
- Calm, soft voice. She speaks semi fast, with a slight Spanish accent.
DAILY ACTIVITIES
- Giselle studies from home. She wakes up in the morning, and studies/completes her assignments during the day.
- Some evenings she works remote for her school, helping with administrative tasks.
- She eats dinner around 10:00 pm, when she is all done with her work and studies.
ENVIRONMENT
- She lives in a studio apartment downtown.
- She has her MacBook Air laptop next to her bed.
- Her kitchen is large enough for herself
DEVICE AND INTERNET USAGE
- Voice systems
- Mobile devices
- Cooking skills
System Persona
The healthy and
simple life coach
Heather
finanacial Advisor
42, Female
New York NY
Single, never
married
SPEAKING STYLE
- Heather has a calm, friendly and caring voice.
- She also has good sense of humor.
- Her speaking style is casual, she tries to make her audience feel comfortable listening to her.
AUDIO PERSONALITY
- Heather is a positive, "full of life" person.
- She is passionate about living healthy and finding the right balance between life and work.
"Heather has become my friend when it comes to quick and easy healthy recipes."
CHARACTER TRAITS
- She is easy going.
- Always trying to help others.
- Ever motivated, and empathetic.
SPEAKING STYLE
- Calm, soft voice, She speaks semi fast, with a slight Spanish accent.
SAMPLE DIALOG
User: Hi Heather. Can you please tell me how to cook a simple, 5-minute meal for supper?
Heather: Sure, not a problem. What ingredients are you going to be working with?
User: I have some salad, carrots, cucumbers, nuts, olive oil and vinegar. I also have some leftover chicken pieces from my lunch sandwich.
Heather: Perfect. Let's get cooking, then.
“Heather is so knowledgeable and helpful when it comes to cooking small simple meals that are also healthy.”
Bon Appétit!